Tag: email marketing

6 Examples of AI in Email Marketing

6 Examples of AI in Email Marketing

As digital marketing methods go, email marketing is somewhat of a dinosaur. Email has been around since the 1970s and people have been using it for commercial purposes for almost as long. While email marketing may not be as exciting as some of the newer options available in digital marketing, it’s still one of the most popular methods. The reason for this is simple – it works. While technology has moved on, we still read email every day. Across the board, email marketing continues to offer an impressive ROI. That’s not to say that email is a static technology. Just like many other aspects of how we use the internet, the possibilities of email have grown and evolved.   Artificial intelligence has greatly expanded what we can achieve through email marketi...
Running a Successful Email Marketing Campaign

Running a Successful Email Marketing Campaign

Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The right content at the right time landing in someone’s inbox can break through the noise, capture their attention, nurture their interest, and convert. The question, then, is this: Do you know how to run a successful email marketing campaign? If not, it’s time to learn. Yes, it’ll take some research and planning, a little snooping into your audiences’ behaviors and preferences. But the results can repay you in dividends.   Quick Takeaways: Email doesn’t just generate awesome revenue, it also has the power to facilitate genuine connections and build long-term relationships. Email marketing can help businesses of all sizes achieve a variety of goa...
The Essential Guide to Email Marketing for Startups

The Essential Guide to Email Marketing for Startups

When was the last time a salesperson showed up at your front door? It was a common sight up until the 80s. Only a few thousand door-to-door salespeople exist today, according to the Bureau of Labor Statistics – mostly for residential construction and building finishing. For all its faults, the individual nature of door-to-door selling still offered a few benefits: You could build a relationship with each lead and customer. You could ask questions and learn about your target audience. You could personalize every interaction. You don’t have to pack a bag and navigate industrial parks to promote your business anymore. Email marketing for startups delivers all these same benefits – with much less stress than knocking on doors. Quick Takeaways: Email mark...