Marketing Strategy

What Marketers Can Learn from Psychology

What Marketers Can Learn from Psychology

Marketing Strategy
Businesses pour thousands of dollars each year into web, mobile, radio, and TV advertising.  The average B2B business reports a $185,000 annual budget, and many expect that number to rise by next year. What’s the desired result? B2B advertising should drive emotional responses around your brand and convince customers to complete future purchases. However, before developing marketing strategies and tactics around messaging, it’s helpful to analyze how the human mind processes information through a psychology and neuromarketing lens. A key part of marketing understands how and why your customers act the way they do. When you recognize your audience’s emotions and behaviors, you’ll more likely be able to develop compelling messaging that drives results. How can you use...
Customer Segmentation Strategies All Marketers Must Learn

Customer Segmentation Strategies All Marketers Must Learn

Marketing Strategy
You might think you know your customer inside and out, but what you really know are the likes, dislikes, and behaviors of your ideal customer. In reality, each person engaging with your brand is unique. A one-size-fits-all approach to marketing fails to account for their individual quirks. The solution: customer segmentation strategies. Personalization has fast become a crucial element in any marketer’s toolbox, with seven in ten claiming that personalization significantly impacts customer experience, improving loyalty, and providing measurable ROI.   Quick Takeaways: Customer retention is one of the biggest advantages of better segmentation. Make sure your messaging and advertising content is tailored specifically to the group or channel you’re...
7 Key Stats That Point to the Future of Marketing

7 Key Stats That Point to the Future of Marketing

Marketing Strategy
I just read that in the year 2100, Nigeria will be the 2nd most populous country. And that by 2100, populations will plunge a lot across what we call the  “developed world” (hate that term – it’s so condescending isn’t it?) Statistics can help us see into (and plan) for the future. This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. Now let’s look at some of the hard data. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. With today’s tech-driven world, then, marketers must look for developments that are possible ...