Demand Generation

Retargeting Explained: What It Is And How Does It Work?

Retargeting Explained: What It Is And How Does It Work?

Demand Generation
Retargeting – sometimes referred to as re-marketing – is an effective form of online promotion that helps businesses reach people who have previously visited their website. Typically, most websites convert 3% of users on their first visit. Retargeting allows brands to get in front of the 97 percent of visitors that haven’t yet converted – whether they weren’t ready to buy or got distracted during the checkout process. Without retargeting, bounced users would be lost forever. It’s time to learn how you can bring them back. The Real Customer Journey As a marketer, you probably conceptualize the customer journey as some sort of linear timeline that leads the prospect neatly toward conversion. That might mean visiting your website, downloading a free eBook, reading the eBook,...
Running a Successful Email Marketing Campaign

Running a Successful Email Marketing Campaign

Demand Generation
Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The right content at the right time landing in someone’s inbox can break through the noise, capture their attention, nurture their interest, and convert. The question, then, is this: Do you know how to run a successful email marketing campaign? If not, it’s time to learn. Yes, it’ll take some research and planning, a little snooping into your audiences’ behaviors and preferences. But the results can repay you in dividends.   Quick Takeaways: Email doesn’t just generate awesome revenue, it also has the power to facilitate genuine connections and build long-term relationships. Email marketing can help businesses of all sizes achieve a variety of goa...
The Essential Guide to Email Marketing for Startups

The Essential Guide to Email Marketing for Startups

Demand Generation
When was the last time a salesperson showed up at your front door? It was a common sight up until the 80s. Only a few thousand door-to-door salespeople exist today, according to the Bureau of Labor Statistics – mostly for residential construction and building finishing. For all its faults, the individual nature of door-to-door selling still offered a few benefits: You could build a relationship with each lead and customer. You could ask questions and learn about your target audience. You could personalize every interaction. You don’t have to pack a bag and navigate industrial parks to promote your business anymore. Email marketing for startups delivers all these same benefits – with much less stress than knocking on doors. Quick Takeaways: Email mark...