Content Marketing

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways These blogs really know their audience and use targeted content and design. Some of the best blogs use content ideas only loosely related to their niche to reach a wider audience and be more entertaining. Small businesses can achieve success in competitive content areas by taking their own unique slant on a common topic. SPARK by ADP Human Resources solutions provider ADP offers several software tools and s...

There was some great content published this past week, specifically in the content marketing industry. Instead of just sharing each of these, I thought I would summarize them here in a quick post. Enjoy these top content marketing posts of the week! 2021 B2B Content Marketing: What Now? By Stephanie Stahl For the 11th year in a row, CMI asked B2B content marketers about their challenges, priorities, and concerns going into the next year. In this article, Stephanie Stahl, General Manager of CMI outlines what content marketers are doing, what’s working, and how they are managing this crazy year. Top insights include that most content marketers feel they reacted swiftly and well to the pandemic. They changed their messaging to reflect the new reality. But few adjusted thei...

Content marketing is leading the way for effective marketers. Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider. The advent of the internet and social media has revolutionized the world of marketing. Information is more accessible than ever before. Consumers can be more selective in the brands they want to patronize. For this reason, content marketing is crucial to a company’s success. Brands must deliver the right message to the right audience at the right time. Content marketing agencies can help build a successful strategy for this. In fact, 46% of marketers spent up to $10,000 last year on content marketing efforts. Businesses apprecia...

The art of communication is the language of leadership. – James Humes As a parent, I often reference the ancient wisdom of the philosopher Epictetus: We have two ears and one mouth so that we can listen twice as much as we speak. If you have kids, you know the value of reminding them to speak less, especially when they interrupt incessantly and talk themselves in circles, but the wisdom applies to all of us regardless of age. Though I’m sure there was more to our overall design, the quote is a good reminder that effective communication begins with active listening and understanding before reacting. Another favorite quote by Stephen Covey is “listen with the intent to understand, not the intent to reply.”  When it comes to effective communication, spend more tim...