Content Marketing

The Best Company Blogs from Lesser-known Brands

The Best Company Blogs from Lesser-known Brands

Content Marketing
These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways These blogs really know their audience and use targeted content and design. Some of the best blogs use content ideas only loosely related to their niche to reach a wider audience and be more entertaining. Small businesses can achieve success in competitive content areas by taking their own unique slant on a common topic. SPARK by ADP Human Resources solutions provider ADP offers several software tools and s...
Top Content Marketing Posts of The Week

Top Content Marketing Posts of The Week

Content Marketing
There was some great content published this past week, specifically in the content marketing industry. Instead of just sharing each of these, I thought I would summarize them here in a quick post. Enjoy these top content marketing posts of the week! 2021 B2B Content Marketing: What Now? By Stephanie Stahl For the 11th year in a row, CMI asked B2B content marketers about their challenges, priorities, and concerns going into the next year. In this article, Stephanie Stahl, General Manager of CMI outlines what content marketers are doing, what’s working, and how they are managing this crazy year. Top insights include that most content marketers feel they reacted swiftly and well to the pandemic. They changed their messaging to reflect the new reality. But few adjusted thei...
4 Little-Known Truths About Content Marketing Agencies

4 Little-Known Truths About Content Marketing Agencies

Content Marketing
Content marketing is leading the way for effective marketers. Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider. The advent of the internet and social media has revolutionized the world of marketing. Information is more accessible than ever before. Consumers can be more selective in the brands they want to patronize. For this reason, content marketing is crucial to a company’s success. Brands must deliver the right message to the right audience at the right time. Content marketing agencies can help build a successful strategy for this. In fact, 46% of marketers spent up to $10,000 last year on content marketing efforts. Businesses apprecia...
5 Tips to Help You Communicate to Captivate

5 Tips to Help You Communicate to Captivate

Content Marketing
The art of communication is the language of leadership. – James Humes As a parent, I often reference the ancient wisdom of the philosopher Epictetus: We have two ears and one mouth so that we can listen twice as much as we speak. If you have kids, you know the value of reminding them to speak less, especially when they interrupt incessantly and talk themselves in circles, but the wisdom applies to all of us regardless of age. Though I’m sure there was more to our overall design, the quote is a good reminder that effective communication begins with active listening and understanding before reacting. Another favorite quote by Stephen Covey is “listen with the intent to understand, not the intent to reply.”  When it comes to effective communication, spend more tim...
Do Keywords Still Matter? What B2B Marketers Need to Know in 2020

Do Keywords Still Matter? What B2B Marketers Need to Know in 2020

Content Marketing
  Breaking a long-term habit is one of the most challenging things you’ll ever do. Have you ever seen someone try to change another person’s diehard opinion? Of course, we all have. It’s usually futile because it requires disrupting someone’s entire worldview they’ve held for decades.   Nevertheless, it’s important for us all to start breaking the keyword-centric worldview now. We’re coming up on the one-year anniversary of Google’s infamous BERT update. Google even called BERT the “most important update in five years.” At the time, SEO specialists and marketers were stumped. They couldn’t formulate a proper reaction to BERT – but that’s the whole point. BERT wasn’t a blip in the system. It’s a sign of things to come: a ...
What Is A Blog Writing Service?

What Is A Blog Writing Service?

Content Marketing
Whether you own a small business or manage marketing for a large corporation, you probably spend a great portion of your budget on pricey marketing activities, including your website and related IT. But if you’re leaving your website as a static entity, like a television set always tuned to the same channel, you’re making a grave mistake. By adding a blog and, better yet, hiring a blog writing service, you’ll get better ROI than any other marketing activity. Read on to learn why. Quick Takeaways: The more frequently you blog, the more visitors, leads and conversions you get. Study after study has proved this. High quality content helps you build up brand authority and gain visibility in search rankings. When you outsource blog content creation, you...
50 Top B2B Content Marketing Influencers

50 Top B2B Content Marketing Influencers

Content Marketing
The all-virtual Content Marketing World 2020 is upon us. As the largest content marketing conference in the world, CMWorld brings together a stellar array of talented professionals who are loaded with curiosity for future trends, marketing knowledge, and aspirations for new successes in the post-pandemic world. For the past 12 years leading marketers from all over the world have gathered in Cleveland, Ohio for one of the world’s strongest content marketing events, and for this unusual year Content Marketing World is entirely virtual. Readers of our blog know we have a long history with the conference starting at the beginning, with 10 years of speaking and attending along with seven years of partnering with the Content Marketing Institute to develop speaker and influen...
How B2B Content Marketers Are Impacted During the Pandemic

How B2B Content Marketers Are Impacted During the Pandemic

B2B Marketing, Content Marketing
Each year, Content Marketing Institute releases a new version of its B2B Content Marketing Benchmarks, Budgets, and Trends report, providing a timely contextual snapshot of the discipline at large and its ever-shifting landscape. Needless to say, this year’s edition hits differently. While there is always change and evolution afoot in the annual study’s findings, 2020 has been a year of unprecedented upheaval for our profession, along with most every other. The impact of COVID-19 on B2B content marketing is a direct and prevalent focus in CMI’s latest report, which helps leaders and practitioners in the field understand how their peers are reacting and adapting to a disruptive global event. B2B Content Marketing in the Age of COVID-19 You can find the full report ...
4 SEO Tips to Increase Your Organic Traffic

4 SEO Tips to Increase Your Organic Traffic

Content Marketing
  You’ve been trying to bring more visitors to your website for months, to no avail. Well, you know what? You’re not alone. It used to be easier to increase your website’s organic traffic, back when search engine optimization (SEO) was simply a set of rules you had to follow. But in recent years, SEO has changed to encompass more than basic rules. Today, like planning and executing a marketing campaign, you need to develop a website and SEO strategy to be successful. Thankfully, if you follow some best practices, you can greatly improve your website’s organic traffic and work towards a higher ranking on Google. Here are 4 of our top SEO tips to follow to increase your organic traffic: 1. Reoptimize Existing Non-Performing Content What’s the easie...
How To Build An Army Of Volunteer Contributors For Your Blog

How To Build An Army Of Volunteer Contributors For Your Blog

Content Marketing
  Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. But you only have a tiny budget. And you want to maintain a high level of quality. So how do you get the volume you need at a price you can afford? Part of the answer comes down to building a volunteer army of contributors who will give you high-quality content, on the topics important to your business, for absolutely no money.   That’s right. You can get access to tons of articles, infographics and videos. And it turns out, all you have to do is ask. Let me explain a little further . . . How I Built A Media Company With No Employees Back in 2010, I star...