Artificial Intelligence

6 Examples of AI in Email Marketing

6 Examples of AI in Email Marketing

Artificial Intelligence
As digital marketing methods go, email marketing is somewhat of a dinosaur. Email has been around since the 1970s and people have been using it for commercial purposes for almost as long. While email marketing may not be as exciting as some of the newer options available in digital marketing, it’s still one of the most popular methods. The reason for this is simple – it works. While technology has moved on, we still read email every day. Across the board, email marketing continues to offer an impressive ROI. That’s not to say that email is a static technology. Just like many other aspects of how we use the internet, the possibilities of email have grown and evolved.   Artificial intelligence has greatly expanded what we can achieve through email marketi...