Agile Marketing

Using Agile to Manage Your Enterprise Agile Transformation

Using Agile to Manage Your Enterprise Agile Transformation

Agile Marketing
Over several years of working on Agile transformations, I’ve seen the whole spectrum of issues, ideas, and idiosyncrasies. Some organizations want a pixel-perfect plan for their entire transformation before they buy one single sticky note. Others demand agility of their employees practically overnight, providing little to no preparatory training. As you might imagine, neither approach is ideal. What we need is a Goldilocks approach to Agile transformation. Unsurprisingly, that means we need to take a truly agile approach to going Agile. To help show where that middle ground lies, we’re first going to hear the stories of two extremes. The Agile Transformation that Wasn’t Facing increased competition in their sector, senior executives at an alcoholic beverage com...